Some Tech Work  ×  Tutay
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Some Tech Work  ·  Proposal for Tutay

Turn one city into proof of demand.

Investors don't fund apps. They fund evidence that people want them. We build the audience and the evidence at the same time.

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Where Tutay is

An app that works.

Launched in one city.

Not enough people know yet.

The fix isn't another feature. It's attention, measured.

Proof 01 · Our own channel

Saral Kahani Wala

Hindi book summaries told as short stories. Started from zero on 19 Oct 2026.

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Instagram views, last 30 days
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followers, from zero
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days since the first post
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reels posted
Breakout episode: 55K views in under 5 days. 99.9% of viewers didn't follow us yet. The reach came from the algorithm, not an audience we already had.
Saral Kahani Wala Instagram profile: 52 posts, 1,085 followers, 232.2K views in the last 30 days
Saral Kahani Wala reel cover
Saral Kahani Wala reel cover
The Random Tech reel cover
The Random Tech reel cover
The Random Tech Instagram profile: 36 posts, 109.7K views in the last 30 days
Proof 02 · Our own channel

The Random Tech

Daily tech news in Hinglish, researched, voiced and edited by our own pipeline.

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Instagram views, last 30 days
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days with posts (27 Oct – 11 Nov)
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posts
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followers. Reach came first.
Why it matters for Tutay: a brand-new account reached 110K people. You don't need an audience to start. You need the right format, every day, and the discipline to read what worked.
How we work

Data decides the next video.

Every 24 hours we read Instagram and YouTube insights: retention curves, skip rate, posting hour, where viewers came from. Then we change the next post. Real examples from our channels:

post measure learn change every 24h

When

3 PM posts came first and 11 PM last on both full days we compared.
Dropped 11 PM. Schedule is now 11 AM, 3 PM, 7 PM.

Drop-off

28% of viewers left in the 10 seconds after a book was named.
Rewrote stories so the book is named last.

Openers

Spoken-line openers: 31.6% skip. Narrated openers: 36.8%.
Every new episode opens on a spoken line.

Reach

89–99.5% of viewers weren't followers; 81% came from the Reels tab.
We judge each video on reach to new people, not followers.
Client work · Vineet Talwar, tech consultant, Germany

Raw footage in. A series out.

A 30-minute WordCamp talk became six standalone reels. Unscripted phone videos from his car became two polished Hinglish reels. Captions, sound design and post copy for every one.

Reel from Vineet's WordCamp talk

Talk → clip

Reel about cookie pop-ups

One idea per reel

Car talk reel

Phone video in the car

Car talk reel about AI-built websites

Edited, captioned, mixed

VT
Vineet Talwar
WordPress & UX Consultant | Fractional CTO

You came for shoes. Four interruptions later, you've forgotten your size.

Cookie banner. Support chat widget. Newsletter pop-up. Audio you never asked for.

Our job is to give people experiences, not just websites.

Frame from the video in the LinkedIn post: a shoe shop website and the caption 'Website opens.'
27 reactions · 1 comment · 2 reposts
same talk, new platform

One moment, re-cut for LinkedIn.

  • Picked the most relatable minute of the talk: a shoe shop buried in pop-ups
  • Re-cut with captions and motion graphics for the feed
  • Linked back to the full talk, so one clip feeds the long version
What we'd build for Tutay

Three parts. One goal: visible demand.

Social

  • Daily short videos about the launch city
  • Formats that travel: hidden spots, real costs, scams to dodge, one-day plans
  • Instagram, YouTube Shorts and TikTok from one edit

Outreach

  • Local creators, hotels and venues as partners
  • Personal email and DM sequences, not blasts
  • Every reply and sign-up tracked

Demand proof

  • Daily stats review: retention, posting hours, reach
  • One dashboard: views, followers, waitlist, installs per week
  • A monthly one-page investor update

why travel works on ReelsPeople already save and share travel videos to plan trips. A useful 40-second video about a city is the kind of post the algorithm pushes to people who don't follow you yet.

Pilot

The first 30 days.

Week 1

Set up

Accounts, look and voice, content plan for the city, outreach list.

Week 2

Go live

Daily posting starts. First outreach batch goes out.

Week 3

Read & adjust

Retention, best hours, reach source. Keep what works, cut the rest.

Week 4

Report

Dashboard and a one-page demand summary for investors.

Next step

Let's pick the city and start.

A 30-minute call on audience, city and goals. Access to Tutay's social accounts and app numbers. The pilot starts the week after.

Download the deck (PDF) ↓ Back to top ↑
Some Tech Work · Prepared for Tutay · November 2026
Figures from Instagram's own dashboards, 11 Nov 2026.